ACES is a luxury express travel service by train from NYC to Atlantic City, which involves food, nice padded comfortable seating, and a bar. What strikes me about this business is the brand implementation that is involved in the service, from the logo and website to the catch phrases they use. Everything is fun, vibrant and seemingly enjoyable. There’s one concept in design and branding that never gets old. Take a great product, price it reasonably for the average consumer, offer upgrades, and brand and market it perfectly for your target demographic, people who work themselves to the bone all week and need to escape to party all weekend who need a drink ASAP.
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