Not necessarily a deisgn quote but something that is relevant the the way I look at design personally. When you receive a new project I think it is imperative to look at all aspects of it. I feel the need to really evaluate the project and situation and think, deduce and problem solve then worry about the visual aspects. One of the most over looked apects of design is what one of my college professors and many good designers deem the “why” aspect of design.
“Give me six hours to chop down a tree and I will spend the first four hours sharpening the axe.”
- Abraham Lincoln
Brainstorming is where all design starts. Thinking about the client, what their needs are and sometimes if you think about a project long enough, you may eventually realize that it isn’t something that you should invest time in. I have denied clients that I knew were going to be looking for something I couldn’t offer them because I thouroughly envisioned the creative process with that client and judging on the first few encounters (I take extensive notes at all my meetings including personal notes on the client, how they act. Are they confident? Do they really know what they want or am I going to have to hold some hands and lead them through the process?). So next time before you begin visually creating a job, take a step back. Sit down and really work out some of the broader aspects and even some of the little details. You might end up saving yourself days of anguish fixing something that could have taken an hour to think through.
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